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Updated RecentlyRelax The Back vs Massage Addict Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Relax The Back vs Massage Addict including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $219,700 - $391,300 | $100,000 - And Up |
| Franchise Fee | $29,500 | $39,000 |
| Royalty Fee | 2%-5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1984 | 2008 |
| Year Franchised | 1989 | 2008 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 18 hours Classroom Training: 24 hours Additional Training: Regional training | *Franchisee training for up to 3 people *"Hands-on" training at an active location *On-site training at your facility (first week) *Use of confidential training and reference manuals *Formal instruction for all administrative, operational and sales/marketing procedures |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | *Site selection analysis *Design and layout guidelines for your clinic *Advertising and marketing plan and materials for your grand opening *Training material for staff members *Procedural enhancements and updates *Consultation with head office staff and regional developers *Scheduled visits from head office support representatives *New products and services development *Ongoing training, meetings and workshops |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing | *Use of the Massage Addict name & logo *Use of our web based software and website *Access to confidential systems, processes and procedures *Use of confidential operations manual *Use of our radio, television and marketing materials *Negotiated pricing on equipment and supplies |
| Operations |
34% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About Relax The Back
Make a Difference - Own a Business - Change a Life
It's not often you can own a business that brings both financial and personal success while helping people live pain free. As part of the premier retailer of ergonomic and comfort care products you will feel personal satisfaction in providing your clients the highest quality solutions for back and neck pain. Find success and independence in the $112B health and wellness market.
Having grown out of just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain, Relax The Back offers posture and back support products and self care solutions because we are the most innovative medically driven nationwide back care retailer. With 80 stores nationwide and in Canada, distribution centers, corporate offices and the acquisition of a leading back care product manufacturer, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
To end the epidemic of back pain and help in preventing back pain, Relax The Back stores provide both the best products and associates who educate customers on proper product use. The associates attend a company-training program about posture, ergonomics, and most importantly, self-care. That commitment to ensure that each product solution is accompanied by appropriate education in product use has proven to be the foundation for success.
Since the beginning Relax The Back has expanded not only the number of stores, but also the customer base and product line. Stores now offer a variety of products for your back and neck. Products are merchandised in one of five lifestyle zones- Office, Home, Sleep, Travel and Health & Fitness-, many of which are exclusive to the chain. Customers make multiple purchases as products are classified in each zone of their 24-hour day.
The health care industry response to Relax The Back has been vigorous. By continuing to educate consumers and revitalizing the merchandising Relax The Back maintains the unique position as a specialty health care retailer. The success of Relax The Back demonstrates the American consumer's insistence on value and integrity.
Veteran Incentives $10,000 off franchise fee
#266 in Franchise 500 for 2020.About Massage Addict
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