Domino's Pizza vs Persona Wood Fired Pizzeria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Domino's Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Domino's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Investment $101,450 - $582,500$242,650 - $506,600
Franchise Fee $25,000$25,000 - $35,000
Royalty Fee 5.5%6%
Advertising Fee -2%
Year Founded 19602012
Year Franchised 19672014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Domino's Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Experience
  • Industry experience
  • Successful experience in food service/retail management; entrepreneurial/equivalent experience
    		• -

    Financing Options
     
    Domino's Pizza Franchise
    Persona Wood Fired Pizzeria Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Domino's Pizza Franchise
    Persona Wood Fired Pizzeria Franchise
    Training --
    Support Newsletter, Meetings, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations

    Number of employees needed to run franchised unit: 15 - 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Domino's Pizza Franchise
    Persona Wood Fired Pizzeria Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Domino's Pizza

    In 1960, brothers Tom and James Monaghan borrowed $500 to purchase DomiNick's, a pizza store in Ypsilanti, Michigan. The next year, James traded his half of the business to Tom for a Volkswagen Beetle. In 1965, Tom Monaghan renamed the company Domino's Pizza LLC. The first Domino's Pizza franchise store opened in Ypsilanti, Michigan, in 1967. Tom Monaghan retired in 1998, selling 93 percent of the company to Bain Capital. In addition to regular, pan and thin-crust pizza, Domino's products include bread sticks and buffalo wings. Domino's Pizza operates more than 6,000 stores in the United States, Canada, Europe and Africa.

    The total investment ranges from $144,450 to $582,500 for a Domino's Pizza Traditional Store and $101,450 to $573,500 for a Domino's Pizza Non-Traditional Store. The franchisor estimates the payments made to them and their affiliates together with Initial Fee payments will range from $84,750 to $167,500 for a Domino's Pizza Traditional Store and $65,750 to $158,500 for a Domino's Pizza Non-Traditional Store.

    "Top    ""
    #16 in Canada's Top franchises









    About Persona Wood Fired Pizzeria

    Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.