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Updated RecentlyLearningRx vs Engineering for Kids Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of LearningRx vs Engineering for Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $90,000 - $149,000 | $27,250 - $93,700 |
| Franchise Fee | $25,000 | $12,250 - $22,500 |
| Royalty Fee | 7% -8% | 7% |
| Advertising Fee | 3% | 1% |
| Year Founded | 1986 | 2009 |
| Year Franchised | 2003 | 2011 |
| Term Of Agreement | 10 years | 7 years |
| Term Of Agreement | 10 years | 7 years |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | As a brain training company, we value initial and ongoing training very highly. Our training includes a 2-day job shadowing with one of our franchisees prior to our 10-day training in Colorado Springs, CO. The 10-day franchise training covers our over 200 proprietary training procedures, marketing, public relations, business operations, networking, testing, administration, hiring, and much more. Our brain trainers are trained on-site by the franchisee, using over 40 hours of online material as well as 20-30 hours of in-person training and observation. We also offer ongoing training and support via our Helpdesk (phone and email support) and quarterly calls with our support team. | We train you to be a successful Engineering for Kids director by requiring you to successfully complete our 3-day Engineering for Kids training at our corporate headquarters as well as a 2-Day On-Site teacher training at your location. We provide you with instruction and curriculum materials on all areas of operations, from a thorough review of the operations manual to hands-on classroom training. |
| Support | We know that the success of our franchisees is our success. Valuable support is a top priority for us, and we strive to help our franchisees however possible. Our support team is led by a former franchisee and LearningRx parent, who understands the day-to- day running of a center firsthand. We also have a marketing and business coach, who will help our first-year franchisees create and implement their 12-month business plan and offer ongoing support of business operations. The support team also runs the helpdesk, which is available by phone and email and boasts a very fast turnaround. We provide a franchise operations system designed to support all of your business needs from site selection and build out to launch marketing and sales prospecting. We are continually introducing new Brain Balance programs, products and services to increase your sales opportunities. Through national media exposure, training and consulting by program creator and co-founder, Dr. Robert Melillo renowned researcher, lecturer and author of several best sellers including, Disconnected Kids, Reconnected Kids and his latest book, Autism | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | We offer new materials on a regular basis across multiple platforms: social media, print, TV, radio, PPC, SEO, etc. You can also join a voluntary marketing co-op where applicable. *National PR exposure *Exposure Across the Digital Landscape *Web-based Requisition System for Customized Marketing Materials *Local Marketing Guidance | Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
| Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 3 Absentee ownership of franchise is allowed. (67% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 - 10 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | No | Yes |
Company Overviews
About LearningRx
Veteran Incentives 10% off franchise fee
About Engineering for Kids
Engineering for Kids offers a suite of programs for children ages 4 to 14 introducing them to science, technology, engineering and math through a variety of workshops all aimed at developing problem solving skills. Programs include after school programs, evening classes, in-school field trips, workshops, birthday parties, home-school programs, scouts workshops, and pre-school programs.
In order to impact as many youth as possible, Engineering for Kids began franchising as a way to spread the program across the country. Engineering for Kids presents a low-barrier opportunity with room to grow, as the brand plans to add between 50-60 new locations in 2013. Our franchisees share Roberts' passion for the program, understanding the need for STEM education.
An ideal Engineering for Kids franchisee is someone who is well connected in their community, a parent, or an individual who has a passion for educating children.