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Below is an in-depth analysis and side-by-side comparison of Wingstop vs Sonoma Chicken Coop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $376,300 - $724,200 | $709,000 - $1,919,000 |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | 4% | - |
Year Founded | 1994 | - |
Year Franchised | 1998 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 139 hours Classroom Training: 48 hours | - |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Business Planning * Real Estate * Architecture & Construction * Purchasing & Distribution * Marketing, Promotions & Grand Openings * Comprehensive Training Programs * Technology Systems |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer
chicken wings in a variety of highly-seasoned flavors. They also offer
fresh-cut French fries, other foods, and beverages, including beer and
wine where legally permitted. A Wingstop franchise entitles the
franchisee to operate one restaurant at an approved location.
Founded in 2002, Sonoma Chicken Coop was named for the world-famous California wine region and also for our signature rotisserie chicken menu items. Sonoma Chicken Coop offers a variety of specialty foods such as pizza, pasta, entree salads, sandwiches on house-made bread, steaks, ribs, fish, rotisserie chicken as well as chef quality appetizers and desserts. Sonoma Chicken Coop is a high volume, fast casual restaurant offering phenomenal unit economics. Sonoma Chicken Coop offers a comprehensive support package to our franchisees, including but not limited to: * Business Planning * Real Estate * Architecture & Construction * Purchasing & Distribution * Marketing, Promotions & Grand Openings * Comprehensive Training Programs * Technology Systems