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Below is an in-depth analysis and side-by-side comparison of Wingstop vs Naked Chicken including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $376,300 - $724,200 | $233,500 - $624,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 4% | 2% |
Year Founded | 1994 | 1998 |
Year Franchised | 1998 | 1998 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 139 hours Classroom Training: 48 hours | - |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer
chicken wings in a variety of highly-seasoned flavors. They also offer
fresh-cut French fries, other foods, and beverages, including beer and
wine where legally permitted. A Wingstop franchise entitles the
franchisee to operate one restaurant at an approved location.
Founded in 1981 in the community of Bethpage, New York, (as Pudgie's Famous Chicken), George Sanders developed his secret chicken recipe and skinning process. The concept quickly spread throughout Long Island and by 1989 had become a franchise company. In 2007, Trufoods LLC acquired the Pudgie's brand. After exhaustive research, Trufoods LLC created the most unique, relevant and quality-driven chicken brand in the quick service restaurant industry, Naked Chicken Co. With the introduction of GRILLED and more "portable" skinless chicken products such as tenders, salads and sandwiches, our concept is more viable and appeals to a broader customer base. Trufoods' success is based on our ability to create new opportunities, build customer base through aggressive and effective marketing, reduce costs and improve the overall management of the brand.
Seeking new franchise units in the Midwest, Northeast, Southeast, Middle East, Mexico