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Below is an in-depth analysis and side-by-side comparison of Sandler Training vs Direct English including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $97,525 - $114,500 | $100,000 - $500,000 |
Franchise Fee | $79,000 | N/A |
Royalty Fee | $1.2K/mo. | - |
Advertising Fee | $435/mo. | - |
Year Founded | 1967 | 1991 |
Year Franchised | 1983 | 1997 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Internet, Field operations/evaluations | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The global market for English language services is estimated to be worth $15billion per year. The demand for English language training has never been higher, and neither have the potential profits to be made.
Linguaphone Group has an extensive network of franchised partners around the world, offering adult English language courses via Direct English and children's English courses under the Pingu's English brand. We are always seeking successful strategic partners to join our global network of Master Franchisees. Whether you are an existing training or language provider, a well-established distributor in your market, or an entrepreneur looking for a new and rewarding business opportunity, we would like to hear from you. You can also contact us if you are interested in Unit Franchisee opportunities for a particular region of your country.