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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs Booster Juice including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $153,000 - $240,000 |
Franchise Fee | $20,000 | $20,000 |
Royalty Fee | 5.5% | 6% |
Advertising Fee | - | - |
Year Founded | 2000 | 1999 |
Year Franchised | 2003 | 2000 |
Term Of Agreement | 10 years | 5-10 years |
Term Of Agreement | 10 years | 5-10 years |
Renewal Fee | 10% of current franchise fee | $5K |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad slicks | Co-op advertising, Ad slicks, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. |
Franchisees required to buy multiple units/master licenses; 7-10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.