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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs All American Specialty Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $195,000 - $265,000 |
Franchise Fee | $20,000 | $25,000 |
Royalty Fee | 5.5% | 3% |
Advertising Fee | - | 1% |
Year Founded | 2000 | 1986 |
Year Franchised | 2003 | 1987 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of current franchise fee | $6K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | - |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations |
Marketing | Ad slicks | Ad slicks, Regional advertising |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 7
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.
In the mid-1980s, frozen yogurt was growing in popularity, but there were no shops in the major malls of Idaho, Oregon and Washington serving the treat. Seeing the demand for such shops in the Pacific Northwest, CR Duffie Jr. started the All American Frozen Yogurt Co. in Portland in 1986. The company began franchising one year later.
To reach a larger customer base, ice cream was added to the menu in 1989, and the stores became known as
All American Ice Cream and Frozen Yogurt Shops. There are now locations in shopping centers throughout the Pacific Northwest and West.