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Below is an in-depth analysis and side-by-side comparison of Rubyjuice Fruit and Smoothies vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,000 - $223,000 | $95,600 - $477,500 |
Franchise Fee | $20,000 | $15,000 - $30,000 |
Royalty Fee | 5.5% | 5% |
Advertising Fee | - | 1.5% |
Year Founded | 2000 | 2009 |
Year Franchised | 2003 | 2012 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad slicks | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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US Expansion | Yes | No |
Canada Expansion | No | No |
International Expansion | No | No |
Jack and Tracy Groot owned and operated a coffee bar in Holland, Michigan, when the location next door became available. To take advantage of the opportunity, the couple developed and opened Rubyjuice, offering quick-service smoothies, juices, sandwiches and salads. The menu includes a variety of nutritional supplements that customers may add to their smoothies. Rubyjuice began franchising in 2003.