Duraclean vs MaidPro Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Duraclean vs MaidPro including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Duraclean Franchise	MaidPro Franchise
Investment	$79,600 - $129,900	$57,560 - $222,450
Franchise Fee	$24,500	$20,000 - $80,000
Royalty Fee	2-8%	4%-7%
Advertising Fee	-	1.5%
Year Founded	1930	1991
Year Franchised	1945	1997
Term Of Agreement	5 years	10 years
Term Of Agreement	5 years	10 years
Renewal Fee	-	$500
Business Experience Requirements
	Duraclean Franchise	MaidPro Franchise
Experience	-	General business experience Franchisees should be computer literate
Financing Options
	Duraclean Franchise	MaidPro Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	Yes/No	Yes/Yes
Start-up Costs	No/No	Yes/Yes
Equipment	No/No	No/No
Inventory	No/No	No/No
Receivables	No/No	No/No
Payroll	No/No	No/No
Training & Support
	Duraclean Franchise	MaidPro Franchise
Training	-	On-The-Job Training: 13 hours Classroom Training: 27 hours
Support	Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing	Co-op advertising, Ad slicks	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	Franchise can be run from home. International franchisees required to buy multiple units/master licenses Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	Number of employees needed to run franchised unit: 1- 25 Absentee ownership of franchise is allowed.
Expansion Plans
	Duraclean Franchise	MaidPro Franchise
US Expansion	-	Yes
Canada Expansion	No	Yes
International Expansion	Yes	No

Company Overviews

About Duraclean

When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services. We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.

* Low-investment start-up costs

* Financing available to qualified individuals

* One License Fee opens the door for all Duraclean Services

* Stability in a recession-proof industry

* Recognized by major national and regional insurance companies

* Primary Geographical Marketing Territory

* Hands-on initial training

* Program designed around your goals

* Unequaled marketing and technical support in your territory

* Solving customers' problems for almost 85 years

* Unlimited growth potential

#414 in Franchise 500 for 2020.

About MaidPro

MaidPro is 100% different in our approach to business and franchising. Read all the Franchise Disclosure Documents (FDDs) you'd like. Study all the websites. Talk to all the sales people you need to talk to. In the end, you'll see why a MaidPro house cleaning business is by far the best choice. MaidPro isn't just different. It's better.

We are a business with plans to grow substantially, but while money is a good thing, happiness and enjoying the hours you work each week with co-workers and fellow franchisees is what makes life far more enjoyable. And we do a great job making sure everyone is enjoying themselves. Another reason we are better is that we run MaidPro like a software company. In fact, the software developed to run MaidPro was so successful, the founders started a software company that today is one of the largest field service management software in the world. The founders have since sold that software company and have created an even more advanced system dedicated to MaidPro alone. There's nothing else like it and we can't wait to show it to you.

The total investment necessary to begin operation of a MaidPro Select Market Franchised Business is from $77,560 to $102,800, which includes the $20,000 to be paid to the franchisor.

The total investment necessary to begin a MaidPro Select Market Franchised Business if you are a qualified service veteran of the United States armed forces or Local Hero is $74,560 to $99,800, which includes $17,000 that must be paid to the franchisor.

The total investment necessary to begin a MaidPro Select Market Conversion Franchised Business is $57,560 to $82,800, which includes the waiving of the franchise fee that must be paid to the franchisor.
The total investment necessary to begin operation of a MaidPro Enterprise Market Franchised Business is from $107,560 to $152,300 which includes the $40,000 to be paid to the franchisor.

The total investment necessary to begin a MaidPro Enterprise Market Franchised Business if you are a qualified service veteran of the United States armed forces or Local Hero is $104,560 to $149,300, which includes $37,000 that must be paid to the franchisor.

The total investment necessary to begin a MaidPro Enterprise Market Conversion Franchised Business is $67,560 to $112,300, which includes the waiving of the franchise fee that must be paid to the franchisor.