Duraclean vs The Maids Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Duraclean vs The Maids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$79,600 - $129,900 | $64,100 - $154,300 |
Franchise Fee |
$24,500 | $12,500 |
Royalty Fee |
2-8% | 3.9-6.9% |
Advertising Fee |
- | 2% |
Year Founded |
1930 | 1979 |
Year Franchised |
1945 | 1980 |
Term Of Agreement |
5 years | 20 years |
Term Of Agreement |
5 years | 20 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | General business experience Marketing skills Management skills & people skills |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
Yes/No | No/Yes |
Start-up Costs |
No/No | No/Yes |
Equipment |
No/No | No/Yes |
Inventory |
No/No | No/Yes |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
- | We provide extensive training including seven weeks of pre-training, 10 days of classroom and field training and three days in the franchisee's market conducting The Maids Power Training |
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing |
Co-op advertising, Ad slicks | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations |
Franchise can be run from home.
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
68% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20
Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators) |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | Yes |
International Expansion |
Yes | Yes |
Company Overviews
About Duraclean
When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential
#414 in Franchise 500 for 2020.
About The Maids
In 1979, Daniel J. Bishop opened the first The Maids Home Services office in Omaha, Nebraska. His goal was to address the increasing trend of busy, dual-income families who were hiring outside help to do work in and around the home.
Today, The Maids Home Services serves more than 800 markets in the United States and Canada and continues to grow more each year. Thanks to its unique 22-step Healthy Touch deep-cleaning system and state-of-the-art equipment and supplies, The Maids Home Services is a leader in house cleaning services, one of the fastest growing industries in North America.
Join the franchise that Entrepreneur magazine has ranked No. 1 in the
residential cleaning industry. Our franchisees have been the key to
making The Maids the quality leader in residential cleaning, and in turn
we offer them the potential to make it big
Veteran Incentives $5,000 off franchise fee
In Franchise Business Reviews Top 200.
#35 in Franchise 500 for 2020.#51 in Franchise 500 for 2021.