Shakey's Pizza vs Marco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shakey's Pizza vs Marco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Shakey's Pizza Franchise
Marco's Franchise
Investment $624,000 - $2,204,500 $223,535 - $586,410
Franchise Fee $35,000 $25,000
Royalty Fee 5% 5.5%
Advertising Fee 5% 5%
Year Founded 1954 1978
Year Franchised 1958 1979
Term Of Agreement - 10 years
Term Of Agreement - 10 years
Renewal Fee - $3K or 25% of fee


Business Experience Requirements

 
Shakey's Pizza Franchise
Marco's Franchise
Experience -
  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

     
    Shakey's Pizza Franchise
    Marco's Franchise
      In-House/3rd Party In-House/3rd Party
    Franchise Fees No/No No/Yes
    Start-up Costs No/Yes No/Yes
    Equipment No/Yes No/Yes
    Inventory No/Yes No/Yes
    Receivables No/No No/No
    Payroll No/No No/No

    Training & Support

     
    Shakey's Pizza Franchise
    Marco's Franchise
    Training - -
    Support - Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing - Co-op advertising, Ad slicks, Regional advertising
    Operations - 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Shakey's Pizza Franchise
    Marco's Franchise
    US Expansion Yes -
    Canada Expansion No No
    International Expansion Yes No

    Start-Up Costs and Fees Mobile

    Investment
    Shakey's Pizza Franchise
    $624,000 - $2,204,500
    Marco's Franchise
    $223,535 - $586,410
    Franchise Fee
    Shakey's Pizza Franchise
    $35,000
    Marco's Franchise
    $25,000
    Royalty Fee
    Shakey's Pizza Franchise
    5%
    Marco's Franchise
    5.5%
    Advertising Fee
    Shakey's Pizza Franchise
    5%
    Marco's Franchise
    5%
    Year Founded
    Shakey's Pizza Franchise
    1954
    Marco's Franchise
    1978
    Year Franchised
    Shakey's Pizza Franchise
    1958
    Marco's Franchise
    1979
    Term Of Agreement
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    10 years
    Renewal Fee
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    $3K or 25% of fee


    Business Experience Requirements

    Experience
    Shakey's Pizza Franchise
    -
    Marco's Franchise

  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

      In-House/3rd Party
    Franchise Fees
    Shakey's Pizza Franchise
    No/No
    Marco's Franchise
    No/Yes
    Start-up Costs
    Shakey's Pizza Franchise
    No/Yes
    Marco's Franchise
    No/Yes
    Equipment
    Shakey's Pizza Franchise
    No/Yes
    Marco's Franchise
    No/Yes
    Inventory
    Shakey's Pizza Franchise
    No/Yes
    Marco's Franchise
    No/Yes
    Receivables
    Shakey's Pizza Franchise
    No/No
    Marco's Franchise
    No/No
    Payroll
    Shakey's Pizza Franchise
    No/No
    Marco's Franchise
    No/No

    Training & Support

    Training
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    -
    Support
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    Co-op advertising, Ad slicks, Regional advertising
    Operations
    Shakey's Pizza Franchise
    -
    Marco's Franchise
    60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

    US Expansion
    Shakey's Pizza Franchise
    Yes
    Marco's Franchise
    -
    Canada Expansion
    Shakey's Pizza Franchise
    No
    Marco's Franchise
    No
    International Expansion
    Shakey's Pizza Franchise
    Yes
    Marco's Franchise
    No

    Company Overviews

    About Shakey's Pizza

    When you join the Shakey's family, you'll get a franchise support team with over 100 combined years of restaurant and franchise management experience. Throughout the franchise relationship, the Shakey's team provides ongoing guidance, assistance and hands-on support. As a Shakey's franchisee, you are part of a family that enjoys the kind of long-standing brand equity that only comes with the Shakey's name. An American icon since 1954, Shakey's has always prided itself on providing premium products and excellent service in a family-centric environment. We are proud to have second and third generation franchise partners among our family - partners who are passionate about the brand and the new growth strategy. There is no better time to become part of the Shakey's family. Exciting growth strategies, new franchise markets, and a niche concept that no other pizza concept can offer, makes this the ideal time to join the Shakey's Family.
    -  $30 Billion per year industry*
    -  An American icon since 1954
    -  More than $400 Million has been spent on Advertising and marketing support
    -  Strong brand equity
    -  98% brand awareness
    -  Tradition of quality products at affordable prices
    -  Tradition of good family value
    -  Area Development Opportunities
    -  Family, Food and Entertainment for all ages

    -  The gathering place where everyone has fun!

    As the original Pizza restaurant franchise with over 60 years of brand history, Shakey's Pizza has more than 60 restaurants in the U.S., Canada and Mexico and more than 200 locations internationally. With a passionate, worldwide fan base, Shakey's Pizza offers seasoned operators an opportunity to join a fast casual pioneer that promises exceptional food, operational simplicity and a proven system backed by experienced franchising experts, to deliver a one-of-a kind guest experience..

    About Marco's

    Among the main 25 pizza establishments in the United States, just a single was established by a local Italian: Marco's Pizza®. Pasquale "Pat" Giammarco moved to America with his family at 9 and began his first pizza eatery in 1978 in Toledo, Ohio. In the event that you've ever needed to possess a business that serves sustenance you're glad to put your name behind, Marco's might be the correct business open door for you.

    Marco's prides itself on credible Italian artisan pizza, made with new, genuine fixings and mixture made in the store day by day. When 91% of Americans eat pizza at any rate once every month, more individuals are progressively picking the quality pizza that is synonymous with the Marco's name.

    Dissimilar to the biggest pizza chains, which have maximized a number of their regions, Marco's has a lot of chances for development. We're in 34 states and three nations, and we're forcefully wanting to cut out a greater bit of the $46 billion pizza industry.

    Americans are choosier about what they serve their families, and they need their food to be high caliber, as well. Marco's hasn't needed to do a noteworthy picture makeover for its pizza in light of the fact that Marco's has dependably been centered around serving the most astounding quality pizza utilizing the best accessible fixings.

    That mission, joined with our one of a kind limit with respect to colossal development, implies you can get in on a ground-floor opportunity with Marco's. Opening a Marco's Pizza® is moderately reasonable contrasted with the cost of beginning other easygoing eateries, and proprietors don't require earlier eatery encounter. We teach all our establishment proprietors on all that they have to know.

    In case you're longing for owning a business, or even a few on the double, Marco's might be the ideal place for you to flourish. Unlike the largest pizza chains, which have maxed out many of their territories, Marco’s has plenty of opportunities for growth.

    Veteran Incentives  $10,000 off franchise fee; franchisee fee waived for veterans with service-related disabilities
    "Top                    ""          "Entrepreneur
    #13 in Gator's Top franchises.
    #83 in Franchise 500 for 2020.
    #92 in Franchise 500 for 2021.