5 & Diner vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of 5 & Diner vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
5 & Diner Franchise
Applebee's Franchise
Investment $250,000 - $750,000$2,009,038 - $8,267,250
Franchise Fee $35,000$35,000
Royalty Fee 5%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19871980
Year Franchised 19932014
Term Of Agreement 15-20 years-
Term Of Agreement 15-20 years-
Renewal Fee 25% of current franchise fee-


Business Experience Requirements
 
5 & Diner Franchise
Applebee's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Past management experience
    		• Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

    Financing Options
     
    5 & Diner Franchise
    Applebee's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    5 & Diner Franchise
    Applebee's Franchise
    Training Ongoing training at franchisee's location-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 50

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    5 & Diner Franchise
    Applebee's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About 5 & Diner

    Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.

    5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.

    5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.

    5 and Diner Franchise

    Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.

    As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:

    Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*

    Higher saw esteem for the cash spent on eating out

    68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*

    The most appropriate eatery decision for breakfast.

    52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*

    The family feasting eatery fragment has set up itself as a main decision for late-night diners*

    half of customers show that late night hours are engaging or to a great degree appealing*

    Family and child inviting climate and menu choices

    About Applebee's

    Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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