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Below is an in-depth analysis and side-by-side comparison of 5 & Diner vs Country Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $250,000 - $750,000 | $425,000 - $1,685,000 |
Franchise Fee | $35,000 | $40,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | - | 3% local + 1% Int'l |
Year Founded | 1987 | 1939 |
Year Franchised | 1993 | 1958 |
Term Of Agreement | 15-20 years | 20 years |
Term Of Agreement | 15-20 years | 20 years |
Renewal Fee | 25% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing training at franchisee's location | Our Education and Training programs help you build an enthusiastic Country Kitchen team with a passion for Absolute Guest Satisfaction. Training videos, operations manuals and on-site training crews are just a few of the tools designed to help your restaurant run efficiently as a team. In addition, we offer a 6 to 10 week hands-on training course at a certified training restaurant, new store opening support and Management Leadership Seminars to build and strengthen your management team. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | We will provide on-site visitations with a Franchise Consultant. They will cover topics such as financial performance review, operational evolution, sales building, cost controls, and staff (management and hourly) development providing you with sound business advice and direction. We provide such operational tools like our Recruitment, Selection and Retention Library, our Recipe Card System, and our customized M.O.R.E. Operations Manual. And while you can't replace on-site visits and one-on-one interaction, it's nice to know we have programs in place structured to help you overcome every obstacle along the way. |
Marketing | Co-op advertising, Ad slicks, National media | Our brand-building promotions offer innovative products with excellent profit margins. We provide effective point-of-purchase materials, award-winning menus and multimedia advertising opportunities to support your operation. Additionally, Country Kitchen offers full local restaurant marketing support with our in-house creative team. From grand opening events and simple advertisements to local market research, we help drive the success of you and your operation. |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | With almost 70 years of successful operations, we've just about seen it all. We've created the operational synergies that make us a world-class franchise system. Driving this synergy is our team of seasoned franchise consultants, who provide you with the building blocks for a successful operation. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.
5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.
5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.
5 and Diner Franchise
Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.
As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:
Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*
Higher saw esteem for the cash spent on eating out
68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*
The most appropriate eatery decision for breakfast.
52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*
The family feasting eatery fragment has set up itself as a main decision for late-night diners*
half of customers show that late night hours are engaging or to a great degree appealing*
Family and child inviting climate and menu choices