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Below is an in-depth analysis and side-by-side comparison of 5 & Diner vs Naples Tomato including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $250,000 - $750,000 | $1,353,000 - $1,892,500 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 5% |
Year Founded | 1987 | 2005 |
Year Franchised | 1993 | 2009 |
Term Of Agreement | 15-20 years | - |
Term Of Agreement | 15-20 years | - |
Renewal Fee | 25% of current franchise fee | - |
Business Experience Requirements |
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Experience | What kind of people will run Naples Tomato franchises? Outgoing, independent people who love food and wines as much as we do. Do you� Love making people happy? Want a business that's more than a business - one that provides more than a business-servant relationship? Have very good business acumen? See the value in following a system and building a brand? Plan to spend 25-40 hours a week in the restaurant? Have the right financial resources? Naples Tomato franchises aren't right for everyone; but for those who qualify, the rewards will be great. We are looking for franchise owners for both single-unit franchises and area development agreements. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing training at franchisee's location | Thorough training in all the significant areas of your business, on-site start-up assistance and periodic visits, and a confidential operations manual to guide your daily operations Guidance in ordering initial supplies, food items and equipment, including specialty equipment such as our automated self-service wine system |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | An exciting, comprehensive marketing program, including assistance with developing and implementing effective communications materials and campaigns |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | As a Naples Tomato franchise owner, you'll spend your days watching people enjoy themselves and celebrate good times. You'll finish the day thinking about how many smiles you created. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.
5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.
5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.
5 and Diner Franchise
Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.
As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:
Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*
Higher saw esteem for the cash spent on eating out
68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*
The most appropriate eatery decision for breakfast.
52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*
The family feasting eatery fragment has set up itself as a main decision for late-night diners*
half of customers show that late night hours are engaging or to a great degree appealing*
Family and child inviting climate and menu choices
We regret to announce the closing of Naples Tomato. Your Place for Vine Dining! � Cash in on the hot Mediterranean dining trend! Our Vine Dining� concept is a uniquely American approach to the Mediterranean lifestyle and Italian food that bridges the gap between chain dining and fine dining. In an area with hundreds of restaurants, find out why Naples Tomato was voted best Italian. Franchise owners who love food and wine will enjoy pride of ownership while doing what they love. You'll sample imaginative wines, use award-winning recipes, and network with other local business owners - even rub elbows with an occasional celebrity! Our concept offers broad general appeal with many ways to make money. As a Naples Tomato franchise owner, you'll get: The popular Naples Tomato concept - founded in Naples, Florida and refined with constant feedback from a discerning and well-traveled clientele National and local endorsements A unique go-to-market ecosystem that shortens time-to-success A corporate management team that cares as much about franchise owners' success as they do their own. Wouldn't it be nice to work with a real winner? Since it opened its doors four years ago, the original Naples Tomato restaurant has become an institution in our hometown of Naples, Florida - a favorite of locals and visitors alike. Naples Tomato is one of the most consistently booked restaurants in Naples - a real restaurant town, with more than 600 dining options to choose from. OpenTable diners - the nation's most serious diners - consistently rank us tops in Southwest Florida in multiple categories: Fit for Foodies Hot Spot Most Booked Naples Neighborhood Gem Notable Wine List We've also received glowing reviews and accolades from local and national media, from our own Naples Daily News to The New York Times and Zagat. For the last three years, our wine program has earned the coveted Wine Spectator Best of Award of Excellence - one of only about 800 restaurants worldwide to win the Two-Glass award.