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Below is an in-depth analysis and side-by-side comparison of 5 & Diner vs Twin Peaks including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $250,000 - $750,000 | $1,309,800 - $2,365,900 |
Franchise Fee | $35,000 | $50,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 3% |
Year Founded | 1987 | 2005 |
Year Franchised | 1993 | 2005 |
Term Of Agreement | 15-20 years | 15 years |
Term Of Agreement | 15-20 years | 15 years |
Renewal Fee | 25% of current franchise fee | - |
Business Experience Requirements |
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Experience | *Multi-unit developers (ability to develop three or more restaurants): $500,000 liquid (per store); $1,500,000 net worth (per store). *Strong banking relationships and ability to secure funding. Management and Operating Requirements *At least five years multi-unit restaurant operations and development experience. *The ability to deliver a superlative customer experience while maintaining a dedication to develop the Twin Peaks culture. *Live in your market and have strong ties to the local community. *The ability to create and manage an organization that recruits, trains, retains and motivates people effectively. *Dedication to operations excellence. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Ongoing training at franchisee's location | *The franchise group's control person and all management participate in a 6-7 week training program at the Twin Peaks Training Center located in Dallas, Texas. *Additionally, we provide an opening training team to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. *Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *Development and Site Selection help *Grand opening *Training teams *Meetings *Intranet system/Online training materials *Security/safety procedures *Field operations/evaluations *Purchasing cooperatives, R&D |
Marketing | Co-op advertising, Ad slicks, National media | Co-op advertising, Interactive Website, Merchandise, Email Club, Billboards, Girl of the Month photo shoots, Twin Peaks TV in house ads, Seasonal Costume changes, Private label beer. |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | *50% of all franchisees own more than one unit. *Number of employees needed to run franchised unit: 60. *Absentee ownership of franchise is allowed.. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.
5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.
5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.
5 and Diner Franchise
Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.
As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:
Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*
Higher saw esteem for the cash spent on eating out
68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*
The most appropriate eatery decision for breakfast.
52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*
The family feasting eatery fragment has set up itself as a main decision for late-night diners*
half of customers show that late night hours are engaging or to a great degree appealing*
Family and child inviting climate and menu choices
Twin Peaks is actively seeking highly qualified restaurant developers and operators to become franchisee brand partners. Prior restaurant experience, coupled with sufficient financial resources, knowledge of your development area and a track record of success are important factors in our selection process. We have an attractive restaurant concept; our customers tell us so every day. But when a seasoned restaurant pro appreciates this business opportunity - well, that's truly flattering! Thank you for your interest in our franchise program. Getting involved now will maximize your opportunity to grow your business with us. Lucky for us, not many restaurants have good business models. At Twin Peaks our Attractive Business Model is our biggest selling point! But how many have applied it to the restaurant business? Lucky for us, damn few. And that means huge opportunities for expansion.Twin Peaks does not compete directly with the "bar & grill" or "sports bar" segments of casual dining. Instead, we are in a less developed but more attractive niche that requires better food, colder beer and hotter girls than our competition. Our carefully engineered systems simplify the Twin Peaks operation, empowering skilled casual dining operators to dominate our segment in home markets. We award franchises to only the best candidates in each market. The continued growth and success of our brand depends on our franchisees, and our highly experienced leadership team works side by side with them to deliver the support needed to dominate each market. If you think you've got game as a top-level Twin Peaks franchise candidate, please complete and return our Franchise Candidate Application. Afterward, we will contact you to discuss the opportunities available!