5 & Diner vs Browns Socialhouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of 5 & Diner vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
5 & Diner Franchise
Browns Socialhouse Franchise
Investment $250,000 - $750,000$2,000,000 - $2,500,000
Franchise Fee $35,000$50,000
Royalty Fee 5%6%
Advertising Fee --
Year Founded 1987-
Year Franchised 1993-
Term Of Agreement 15-20 years-
Term Of Agreement 15-20 years-
Renewal Fee 25% of current franchise fee-


Business Experience Requirements
 
5 & Diner Franchise
Browns Socialhouse Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • Past management experience

    • A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

    Financing Options
     
    5 & Diner Franchise
    Browns Socialhouse Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    5 & Diner Franchise
    Browns Socialhouse Franchise
    Training Ongoing training at franchisee's location-
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 50

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    5 & Diner Franchise
    Browns Socialhouse Franchise
    US Expansion -Yes
    Canada Expansion NoYes
    International Expansion No-

    Company Overviews

    About 5 & Diner

    Kenneth E. Higginbotham opened the initial 5 and Diner eatery in Phoenix, Arizona in 1987. Eateries highlight a '50s subject, finish with jukeboxes, masters in poodle skirts and hula loop challenges. The menu incorporates top choices like ground sirloin sandwiches, sandwiches and plates of mixed greens. Breakfast is served throughout the day, and each 5 and Diner offers blue plate specials that incorporate messy joes, fish sticks and french fries, and spaghetti with meat sauce.

    5 and Diner eateries additionally have a pop wellspring that serves milkshakes, egg cremes, coasts and enhanced soft drinks.

    5 and Diner is a pioneer in the family-feasting eatery establishment portion, offering incredible sustenance and fun in a '50s themed environment. With another model outline made to bring out the exemplary roadside burger joint, 5 and Diner offers a solid venture open door for the single or multi-unit proprietor.

    5 and Diner Franchise

    Burger joints are the quintessential American experience - socially critical, offering buyers a dependable and agreeable place to eat. Their impact can be seen in many structures, including TV, films, books and fan clubs. This extraordinary interest and fascination makes owning a 5 and Diner eatery establishment an awesome venture.

    As a family-feasting eatery, 5 and Diner offers many advantages over other eatery sections including:

    Family Dining represents $33Billion in yearly deals and is balanced for development as shoppers request included esteem through sensible costs, menu assorted qualities and administration over numerous day parts*

    Higher saw esteem for the cash spent on eating out

    68% of buyers would be likely or greatly liable to visit a family eating eatery when they need a formal dinner at a reasonable price*

    The most appropriate eatery decision for breakfast.

    52% of purchasers would be likely or to a great degree liable to visit a family eating eatery for breakfast or early lunch on the weekend*

    The family feasting eatery fragment has set up itself as a main decision for late-night diners*

    half of customers show that late night hours are engaging or to a great degree appealing*

    Family and child inviting climate and menu choices

    About Browns Socialhouse

    Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
    Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.