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Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Blo Blow Dry Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,471 - $180,888 | $229,000 - $347,500 |
Franchise Fee | N/A | $39,000 |
Royalty Fee | 0 | 6% |
Advertising Fee | - | - |
Year Founded | 1931 | 2007 |
Year Franchised | 1989 | 2007 |
Term Of Agreement | Open-ended | - |
Term Of Agreement | Open-ended | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | The ideal Blo Blow Dry Bar Franchise Partner:
• is passionate about delighting customers • has great people skills • has a strong work ethic, a commitment to follow proven systems, and basic business skills • is actively engaged in driving their business • is comfortable building partnerships and representing blo in the community • possesses an entrepreneurial sprit and is determined to the success of their small business • has a net worth of at least $350,000 |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training | Our comprehensive training and coaching programs cover the entire spectrum of your business: site selection & lease negotiation, recruiting & training, marketing & PR, day-to-day operations, and the best blow drying techniques. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Blo’s head office team is passionately dedicated to your success. Our expert staff are here to support you from the minute you sign on as a Franchise Partner, through your grand opening, and on a daily basis. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing | Blo’s marketing team is here to guide you on all aspects of marketing and PR, including social media and event planning, and to provide the promotional tools you need to succeed. Consider us your in-house marketing department. We also design any marketing materials you require including signage, business cards, flyers and coupons, advertisements and event invitations. |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchisee is allowed.
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.