U.S. Lawns vs TruGreen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of U.S. Lawns vs TruGreen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
U.S. Lawns Franchise
TruGreen Franchise
Investment $40,800 - $141,300$9,500 - And Up
Franchise Fee $29,000 - $34,000N/A
Royalty Fee 4%-6%-
Advertising Fee 2%-
Year Founded 19861965
Year Franchised 19871993
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
U.S. Lawns Franchise
TruGreen Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    U.S. Lawns Franchise
    TruGreen Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    U.S. Lawns Franchise
    TruGreen Franchise
    Training On-The-Job Training: 24 hours Classroom Training: 40 hours Additional Training: Webinars, regional meetings -
    Support Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations Franchise can be run from home.

    10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 15

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    U.S. Lawns Franchise
    TruGreen Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About U.S. Lawns

    U.S. Lawns was founded in 1986 and began franchising in 1987. In 1996, U.S. Lawns was acquired by Environmental Care Inc., a subsidiary of Environmental Industries Inc. U.S. Lawns is based in Orlando, Florida, and has locations throughout the United States.

    Veterans
    U.S. Lawns is consistently named one of America's top franchises for vets. We understand how difficult it is to serve your country overseas, then return to a bad economy and expect to find work. So, we want to make it a little easier for you. At U.S. Lawns, we recognize the tremendous sacrifices veterans have made for our country. As a proud supporter of the VetFran initiative, we are excited to offer the following incentives to honorably discharged veterans:
    Because we stress discipline, uniformity and excellence, veteran franchisees generally thrive in our company and become highly successful business owners.

    The total investment necessary to begin operation of a U.S. Lawns Standard Franchise is $59,500 to $141,300. This includes $40,000 to $54,000 that must be paid to the franchisor or their affiliates. For honorably discharged veterans the total is $54,500 to $136,300 including $35,000 to $49,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a U.S. Lawns
    Conversion Franchise is $40,800 to $91,300. This includes $30,000 to $44,000 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a U.S. Lawns Small Conversion Franchise is $45,800 to $96,300. This includes $35,000 to $49,000 that must be paid to the franchisor or their affiliates.

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    In Franchise Business Reviews' Top 200.
    #295 in Franchise 500 for 2020.







    About TruGreen

    TruGreen offers highly motivated people who are passionate about providing quality lawn and yard care services a business plan that is designed to simplify the process of starting and maintaining a lawn and yard care business. The plan features scalable service packages that can help clients choose landscape maintenance services that meet their needs. TruGreen uses biologically friendly landscape maintenance techniques that can help franchisees attract loyal customers who are searching for an effective way to maintain their home's landscaping.