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Below is an in-depth analysis and side-by-side comparison of ELDirect Homecare vs Home Helpers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $21,900 - $29,700 | $84,450 - $136,600 |
Franchise Fee | $15,000 | $48,900 |
Royalty Fee | 5% | 3%-6% |
Advertising Fee | - | 0.5%-2% |
Year Founded | 1996 | 1997 |
Year Franchised | 2002 | 1997 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | * Available at headquarters: 1 week * Sales & marketing boot camps throughout the year |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Newsletter * Meetings * Toll-free phone line * Internet * Security/safety procedures * Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | * Ad slicks * National media * Regional advertising Other marketing support * Marketing materials, promotional items, intranet |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (96% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
Leigh and Candra Davis began ELDirect In-Home Senior Care in January
of 1996 after watching their families cope with long-term illness and
the trials of finding quality in-home care. For more than 10 years they
watched their grandmothers deal with Alzheimer's, Parkinson's and cancer
and their parents cope with the ever-increasing needs. Seeing first
hand the family stress, burnout, financial stress and caregiver needs,
ELDirect In-Home Senior Care's services are uniquely created to deal
with these issues and keep clients safe, happy and out of nursing homes.
ELDirect In-Home Senior Care offers America's entrepreneurs one of the most
creative, low cost opportunities to tap into the exploding ELDerly care
market. 10 plus years of family experience, 8 years of business success
in a highly competitive market and 5 years of franchise research come together in one franchising opportunity. Aggressive marketing programs coupled with proven client
acquisition and retention programs give ELDirect In-Home Senior Care
franchise owners the added edge.
ELDirect In-Home Senior Care offers entrepreneurs the ability to choose from hundreds of large, protected
territories. Franchise owners also profit from: Multiple service -
multiple income streams, low initial franchise fee, low ongoing fees and
large profit margins.