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Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Homewood Suites by Hilton including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $88,050 - $13,166,100 | $12,337,700 - $25,972,000 |
Franchise Fee | $10,000 - $60,000 | $75,000 |
Royalty Fee | Varies | 3.5% - 5.5% |
Advertising Fee | Varies | 3.5% |
Year Founded | 1939 | 1988 |
Year Franchised | 1962 | 1988 |
Term Of Agreement | 20 years | 20 years |
Term Of Agreement | 20 years | 20 years |
Renewal Fee | - | Same as initial fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | Classroom Training: 141-148 hours Additional Training: At Memphis, TN, corporate office |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. |
Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |