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Updated RecentlyChoice Hotels vs Courtyard By Marriott Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Courtyard By Marriott including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $88,050 - $13,166,100 | $11,131,210 - $28,763,410 |
| Franchise Fee | $10,000 - $60,000 | $50,000 - $90,000 |
| Royalty Fee | Varies | - |
| Advertising Fee | Varies | - |
| Year Founded | 1939 | - |
| Year Franchised | 1962 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Choice Hotels
A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.
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#29 in Canada's Top franchises.
About Courtyard By Marriott
Moderately priced lodging brand "Designed by business travelers for business travelers."This lodging brand has recently increased its number of downtown locations, often through conversions of historical buildings *Features include:
- 80 to 150 guest rooms
- High-speed Internet access
- Restaurant, lounge
- Meeting space
- Central courtyard
- Exercise room
- Swimming pool
- 24-hour access to food
The total investment necessary to begin operation of a newly-constructed
prototypical Courtyard by Marriott hotel, excluding the cost of real
estate and related costs (building permit, tap, and impact fees), ranges
from $11,131,210 to $23,540,410 for an 80 to 110-room Courtyard by
Marriott hotel to $14,956,610 to $28,763,410 for a 120 to 150-room
Courtyard by Marriott hotel. This includes approximately $179,300 to
$229,300 that must be paid to the franchisor or an affiliate.