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Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs AFM Hospitality Corporation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $88,050 - $13,166,100 | $2,000,000 - $20,000,000 |
Franchise Fee | $10,000 - $60,000 | $35,000 |
Royalty Fee | Varies | 3% |
Advertising Fee | Varies | 4% |
Year Founded | 1939 | 1991 |
Year Franchised | 1962 | 1992 |
Term Of Agreement | 20 years | 5/5/5/5 Years |
Term Of Agreement | 20 years | 5/5/5/5 Years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-Site 3-5 Days |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Central Data Processing: Central Purchasing: Field Operation Evaluation: Field Training: Initial Store Opening: Franchisee Newsletter: Regional or National Meetings: 800 Telephone Hotline: |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
AFM is dedicated to being the best in hospitality services, nationwide. Wherever possible, the services we provide have been centralized, allowing the company to capitalize on economies of scale. All brands receive full training, quality assurance and franchise service support provided by a team of industry experts. The growth strategy for the company has been developed by a team of professionals, each with a specific area of expertise in the hospitality trade.