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Updated RecentlyChoice Hotels vs Aloft hotels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Aloft hotels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $88,050 - $13,166,100 | $10,358,360 - $26,620,860 |
| Franchise Fee | $10,000 - $60,000 | $185,050 - $258,650 |
| Royalty Fee | Varies | 5.5% |
| Advertising Fee | Varies | - |
| Year Founded | 1939 | - |
| Year Franchised | 1962 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Choice Hotels
A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.
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#29 in Canada's Top franchises.
About Aloft hotels
Aloft Hotels caters to today’s modern traveler who craves jet-setting
style and a vibrant social scene at an affordable price. Urban-inspired
design, accessible technology and innovative programing centering on
music and F&B make Aloft unique to the traditional hotel landscape.
The total investment necessary to begin operation of a newly-constructed
prototypical Aloft Hotel, excluding the cost of real estate and related
costs (building permit, tap, and impact fees), ranges from $10,358,360
to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to
$26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes
approximately $185,050 to $258,650 that must be paid to the franchisor
or an affiliate.