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Updated RecentlyChoice Hotels vs Tru by Hilton Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Tru by Hilton including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $88,050 - $13,166,100 | $8,332,795 - $13,542,175 |
| Franchise Fee | $10,000 - $60,000 | $75,000 |
| Royalty Fee | Varies | 5% |
| Advertising Fee | Varies | 4% |
| Year Founded | 1939 | - |
| Year Franchised | 1962 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Choice Hotels
A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.
!["Top]("https://www.betheboss.ca/images/top-100-logo.final%202020.png"){kind=logo}
![""]("https://static.franchisedirect.ie/dims4/default/9cfe0cd/2147483647/crop/454x434%2B0%2B0/resize/200x191/quality/95/?url=http%3A%2F%2Fd1imm0s6tc8o7m.cloudfront.net%2F1f%2F1f%2F47018bb74550b92351e946038cf1%2Ftop100-big-2020.png")
#29 in Canada's Top franchises.
About Tru by Hilton
!["Tru]("https://fddexchange.com/wp-content/uploads/2021/01/Tru-by-Hilton.png")
You deserve Tru's best every day: a clean, comfortable place to stay and
service with a smile. If it's not our best, please let us know. We
promise to make it right or we'll cover your night.
#68 in Franchise 500 for 2021. Not ranked in 2020.