Choice Hotels vs Tru by Hilton Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Tru by Hilton including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Choice Hotels Franchise
Tru by Hilton Franchise
Investment $88,050 - $13,166,100$8,332,795 - $13,542,175
Franchise Fee $10,000 - $60,000$75,000
Royalty Fee Varies5%
Advertising Fee Varies4%
Year Founded 1939-
Year Franchised 1962-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements

 
Choice Hotels Franchise
Tru by Hilton Franchise
Experience
  • Industry experience
  • General business experience
  • -

    Financing Options

     
    Choice Hotels Franchise
    Tru by Hilton Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Choice Hotels Franchise
    Tru by Hilton Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    -

    Expansion Plans

     
    Choice Hotels Franchise
    Tru by Hilton Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Choice Hotels

    A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.

    "Top     ""
    #29 in Canada's Top franchises.


    About Tru by Hilton

    "Tru

    You deserve Tru's best every day: a clean, comfortable place to stay and service with a smile. If it's not our best, please let us know. We promise to make it right or we'll cover your night.

    #68 in Franchise 500 for 2021. Not ranked in 2020.