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Below is an in-depth analysis and side-by-side comparison of Dale Carnegie Training vs Schooley Mitchell including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $93,400 - $245,800 | $66,500 - And Up |
Franchise Fee | $20,000 - $65,000 | $68,000 |
Royalty Fee | 4.5% -12% | 8% |
Advertising Fee | 3% | 2% |
Year Founded | 1912 | 2004 |
Year Franchised | 1999 | 2004 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $10K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Classroom Training: 52 hours | The training provided comes in various formats. First of all, there is a 5-day initial training course held at Schooley Mitchell Corporate Office - this training can also be done remotely as well. All new Franchisees are required to take the initial training course before they begin work in a Schooley Mitchell Franchise.This training covers the operations, marketing, sales, business building and relationship building processes that are effective for Schooley Mitchell Franchisees. The course includes basic technical training and more importantly, instruction on the use of our reference manuals. It includes instruction on how to use the continuous training facilities through The Warehouse, our Intranet environment as well as two days of training using the actual software tools including live client cases. Each new Franchisee also receives an intensive first year of Business Development Mentoring and Coaching Program. This one-on-one training is comprised of tips, tools and information about Sales, Marketing, Cost Savings Analysis, Operations and The Warehouse. |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations | - |
Marketing | Ad Templates Social media SEO Website development Email marketing | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 2 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Average number of employees: Flexible, mainly owner-operator. Franchisee may maintain a sole practitioner status or build as large as desired. Full-time opportunity. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |