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Below is an in-depth analysis and side-by-side comparison of All American Specialty Restaurants vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $195,000 - $265,000 | $389,942 - $860,654 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 1986 | 1998 |
Year Franchised | 1987 | 2002 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $6K | $5000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 7
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
In the mid-1980s, frozen yogurt was growing in popularity, but there were no shops in the major malls of Idaho, Oregon and Washington serving the treat. Seeing the demand for such shops in the Pacific Northwest, CR Duffie Jr. started the All American Frozen Yogurt Co. in Portland in 1986. The company began franchising one year later.
To reach a larger customer base, ice cream was added to the menu in 1989, and the stores became known as
All American Ice Cream and Frozen Yogurt Shops. There are now locations in shopping centers throughout the Pacific Northwest and West.
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.