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Below is an in-depth analysis and side-by-side comparison of Villa Italian Kitchen vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $302,950 - $1,016,000 | $336,500 - $608,000 |
Franchise Fee | $25,000 - $35,000 | $35,000 |
Royalty Fee | 6% | 1.5K/mo |
Advertising Fee | - | Up to 1% |
Year Founded | 1964 | 1996 |
Year Franchised | 1994 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $7.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 133 hours Classroom Training: 6-12 hours Additional Training: At corporate locations | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Social media SEO Website development Email marketing | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations |
Number of employees needed to run franchised unit: 10 Absentee ownership allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
For close to 45 years, Villa Enterprises has been operating and developing restaurant concepts, with over 300 locations globally today. When you become a Villa Enterprises franchisee, you're not only joining an experienced restaurant company, you're teaming up with a partner who is supportive and dedicated to your success.
Seeking new franchise units throughout the U.S.,
Asia, Canada, Central America, Eastern Europe, Middle East, Mexico, South America and Western Europe