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Below is an in-depth analysis and side-by-side comparison of Villa Italian Kitchen vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $302,950 - $1,016,000 | $242,650 - $506,600 |
Franchise Fee | $25,000 - $35,000 | $25,000 - $35,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1964 | 2012 |
Year Franchised | 1994 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $7.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 133 hours Classroom Training: 6-12 hours Additional Training: At corporate locations | - |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations | - |
Marketing | Social media SEO Website development Email marketing | - |
Operations |
Number of employees needed to run franchised unit: 10 Absentee ownership allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
For close to 45 years, Villa Enterprises has been operating and developing restaurant concepts, with over 300 locations globally today. When you become a Villa Enterprises franchisee, you're not only joining an experienced restaurant company, you're teaming up with a partner who is supportive and dedicated to your success.
Seeking new franchise units throughout the U.S.,
Asia, Canada, Central America, Eastern Europe, Middle East, Mexico, South America and Western Europe
Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.