Long John Silver's vs The Captain's Boil Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs The Captain's Boil including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Long John Silver's Franchise
The Captain's Boil Franchise
Investment $671,000 - $1,770,000$255,746 - $995,550
Franchise Fee $10,000 - $20,000$30,000
Royalty Fee 5%6%
Advertising Fee 5%2%
Year Founded 19692015
Year Franchised 19702016
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements

 
Long John Silver's Franchise
The Captain's Boil Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Long John Silver's Franchise
    The Captain's Boil Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Long John Silver's Franchise
    The Captain's Boil Franchise
    Training - On-The-Job Training: 2 weeks Classroom Training: Ongoing
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesMeetings/Conventions Grand Opening Field Operations Site Selection Proprietary Software
    Marketing Ad slicks, National media, Regional advertisingAd Templates National Media Regional Advertising Social media SEO Website development Email marketing
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Long John Silver's Franchise
    The Captain's Boil Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Long John Silver's

    An enterprising businessman and restaurateur named Jim Patterson returns from a vacation on the coast where he'd experienced a truly exceptional Fish and Chips meal. His vision was simple: Bring this unique seafood experience from the coast to the rest of America so they can experience it, too. The next several decades saw Long John Silver's expand across the country. With our iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver's introduced more and more guests to great-tasting fish, chicken, shrimp and more. Our new journey began two years ago when Long John Silver's was purchased by a newly created group of owners and operators - people who had been part of the Long John Silver's family for decades, including the founder himself and his son. It's a new day here at Long John Silver's. Together we're charting a new course forward. How? It's more than great-tasting, sustainably harvested seafood. We're bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value. Long John Silver's is the nation's largest quick-service seafood chain, and has been named among the top 50 restaurants and #1 seafood brand in quick service. Long John Silver's is a classic American brand based in Louisville, Ky. with more than 1,100 franchised restaurants located throughout the U.S. and Asia. Through its franchise model, Long John Silver's backs its franchisees with food innovation, marketing, and business support.

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    About The Captain's Boil

    While the success of The Captain’s Boil is exceptional, it is also unsurprising. People love the idea of "feast like a pirate! dine like a captain”. The Captain’s Boil focuses on the overall dining experience and great food. The playfulness of our brand coupled with our casual dining culture makes for an exciting dining (and marketing) experience. It is no wonder we’ve been trending on social media. 

    In less than one year, The Captain’s Boil has expanded from nine to sixteen locations across Canada. Because of our innovative marketing strategies, our restaurants are extremely popular with Millennials. You could say that our branding has helped us sail from coast to coast. Not to mention our restaurants are easy to launch with a standardized operation and comprehensive training, which means smooth sailing the moment you board our ship!
     

    The Captain’s Boil®️ prepares fresh seafood feasts that diners can look forward to indulging with friends and family. Celebratory treats, daily rituals, periodic or first time visits are always welcomed.

    We believe amazing memories are created when you combine fantastic food with great company.

    No fuss or distractions, just fantastic food.