Long John Silver's vs The Captain's Boil Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs The Captain's Boil including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$671,000 - $1,770,000 | $255,746 - $995,550 |
Franchise Fee |
$10,000 - $20,000 | $30,000 |
Royalty Fee |
5% | 6% |
Advertising Fee |
5% | 2% |
Year Founded |
1969 | 2015 |
Year Franchised |
1970 | 2016 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- |
On-The-Job Training: 2 weeks
Classroom Training: Ongoing
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Meetings/Conventions
Grand Opening
Field Operations
Site Selection
Proprietary Software
|
Marketing |
Ad slicks, National media, Regional advertising | Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
|
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About Long John Silver's
An enterprising businessman and restaurateur named Jim Patterson returns from a vacation on the coast where he'd experienced a truly exceptional Fish and Chips meal. His vision was simple: Bring this unique seafood experience from the coast to the rest of America so they can experience it, too.
The next several decades saw Long John Silver's expand across the country. With our iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver's introduced more and more guests to great-tasting fish, chicken, shrimp and more.
Our new journey began two years ago when Long John Silver's was purchased by a newly created group of owners and operators - people who had been part of the Long John Silver's family for decades, including the founder himself and his son.
It's a new day here at Long John Silver's. Together we're charting a new course forward. How? It's more than great-tasting, sustainably harvested seafood. We're bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value.
Long John Silver's is the nation's largest quick-service seafood chain, and has been named among the top 50 restaurants and #1 seafood brand in quick service. Long John Silver's is a classic American brand based in Louisville, Ky. with more than 1,100 franchised restaurants located throughout the U.S. and Asia. Through its franchise model, Long John Silver's backs its franchisees with food innovation, marketing, and business support.
#65 on Franchise Rankings.com
About The Captain's Boil
While the success of The Captain’s Boil is exceptional, it is also unsurprising. People love the idea of "feast like a pirate! dine like a captain”. The Captain’s Boil focuses on the overall dining experience and great food. The playfulness of our brand coupled with our casual dining culture makes for an exciting dining (and marketing) experience. It is no wonder we’ve been trending on social media.
In less than one year, The Captain’s Boil has expanded from nine to sixteen locations across Canada. Because of our innovative marketing strategies, our restaurants are extremely popular with Millennials. You could say that our branding has helped us sail from coast to coast. Not to mention our restaurants are easy to launch with a standardized operation and comprehensive training, which means smooth sailing the moment you board our ship!
The Captain’s Boil®️ prepares
fresh seafood feasts that diners can look forward to indulging with
friends and family. Celebratory treats, daily rituals, periodic or first
time visits are always welcomed.
We believe amazing memories are created when you combine fantastic food with great company.
No fuss or distractions, just fantastic food.