Long John Silver's vs Shuckin' Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Long John Silver's vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Long John Silver's Franchise
Shuckin' Shack Franchise
Investment $671,000 - $1,770,000$252,700 - $841,750
Franchise Fee $10,000 - $20,000$45,000
Royalty Fee 5%3.5-5.5%
Advertising Fee 5%1.5%
Year Founded 19692007
Year Franchised 19702014
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements

 
Long John Silver's Franchise
Shuckin' Shack Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Long John Silver's Franchise
    Shuckin' Shack Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/No-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support

     
    Long John Silver's Franchise
    Shuckin' Shack Franchise
    Training - On-The-Job Training: 80 hours Classroom Training: 64 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Ad slicks, National media, Regional advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Absentee Ownership Allowed Number of Employees Required to Run: 20

    Expansion Plans

     
    Long John Silver's Franchise
    Shuckin' Shack Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Long John Silver's

    An enterprising businessman and restaurateur named Jim Patterson returns from a vacation on the coast where he'd experienced a truly exceptional Fish and Chips meal. His vision was simple: Bring this unique seafood experience from the coast to the rest of America so they can experience it, too. The next several decades saw Long John Silver's expand across the country. With our iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver's introduced more and more guests to great-tasting fish, chicken, shrimp and more. Our new journey began two years ago when Long John Silver's was purchased by a newly created group of owners and operators - people who had been part of the Long John Silver's family for decades, including the founder himself and his son. It's a new day here at Long John Silver's. Together we're charting a new course forward. How? It's more than great-tasting, sustainably harvested seafood. We're bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value. Long John Silver's is the nation's largest quick-service seafood chain, and has been named among the top 50 restaurants and #1 seafood brand in quick service. Long John Silver's is a classic American brand based in Louisville, Ky. with more than 1,100 franchised restaurants located throughout the U.S. and Asia. Through its franchise model, Long John Silver's backs its franchisees with food innovation, marketing, and business support.

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    About Shuckin' Shack

    "Shuckin

    When the founders opened the first Shuckin’ Shack in 2007, their goal was to provide the highest quality seafood and drinks while removing all the pre-conceived notions of only getting great food a few times per year. Opening the second location in Historic Wilmington in 2012 brought similar success, even in a market flooded with seafood restaurants, taverns, and bars. One thing remained clear - Shuckin’ Shack was different than the tired “fry it all” seafood houses found all over the Southeastern United States. After a warm reception and a number of awards, as well as being featured in Coastal Living Magazine’s “22 Best Seafood Dives in America,” 2014 brought a new adventure: franchising. Sticking with the same mantra that brought two successful restaurants in North Carolina,

    Shuckin’ Shack Oyster Bar can now be found in multiple states with over a dozen locations. The formula that works for “The Shack” can be found in their mission statement: “To show each guest ‘A Good Shuckin’ Time’ through fresh seafood, high-quality spirits, and exceptional customer service.”
    Are you ready to bring ‘A Good Shuckin’ Time’ to your community?

    Seeking new franchise units in the following regions/states:
    Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia and Wyoming

    Veteran Incentives  10% off franchise fee