|
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Erik's DeliCafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $629,700 - $806,300 | $303,500 - $521,600 |
Franchise Fee | $40,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1993 | 1973 |
Year Franchised | 1995 | 1986 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $30K | - |
Business Experience Requirements |
||
Experience | ||
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
||
Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising, Ad slicks |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.