Dairy Queen vs Scooter's Coffeehouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Scooter's Coffeehouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dairy Queen Franchise
Scooter's Coffeehouse Franchise
Investment $1,151,135 - $1,936,655$389,942 - $860,654
Franchise Fee $45,000$40,000
Royalty Fee 4%6%
Advertising Fee 5-6%2%
Year Founded 19401998
Year Franchised 19442002
Term Of Agreement Varies10 years
Term Of Agreement Varies10 years
Renewal Fee -$5000


Business Experience Requirements
 
Dairy Queen Franchise
Scooter's Coffeehouse Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Dairy Queen Franchise
    Scooter's Coffeehouse Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/Yes
    Payroll No/YesNo/Yes

    Training & Support
     
    Dairy Queen Franchise
    Scooter's Coffeehouse Franchise
    Training On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ storeOn-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/appCo-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 20 - 100

    Absentee ownership of franchise is allowed.

    		Absentee Ownership Allowed

    Number of Employees Required to Run: 3 - 12

    Expansion Plans
     
    Dairy Queen Franchise
    Scooter's Coffeehouse Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Dairy Queen

    Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.

    International Dairy Queen, Inc., (IDQ) has been creating “smiles and stories” for more than 70 years. Tracing its roots back to 1940, the company, is a leading quick service restaurant franchisor of delicious frozen treats and mouth-watering hot food items. The company is corporately based in Minneapolis, MN, is the parent company of American Dairy Queen Corporation, Orange Julius of America and Karmelkorn Shoppes Inc., which develops, licenses and services a system of more than 6,400 Dairy Queen® Orange Julius® and Karmelkorn® stores in the United States, Canada and over 25 other countries. All are part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

    The total investment necessary to begin operation of a single DQ Grill & Chill® franchise is $1,151,135-$1,936,655.
    This includes the $45,555 that must be paid to the franchisor or affiliate. In addition, if you enter into a multiple trade area reservation agreement, you will pay an initial franchise fee deposit determined by multiplying the number of restaurants you are granted the right to develop by $10,000.

    ""   "Entrepreneur

    #16 in Franchise 500 for 2020.
    #42 in Franchise 500 for 2021.






    About Scooter's Coffeehouse

    In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
     The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
     * Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
     * Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
     * Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
     * Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best. This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.

    From the very beginning, Scooter's has provided a true premium experience. Now, we are taking that experience to the rest of the nation, providing opportunities to share in the same success that has become a hallmark of the Scooter's brand.
    Franchisor is seeking new franchise units in the following regions/states:Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, Wyoming

    The total investment necessary to begin operation of a Scooter's Drive-Thru Kiosk (Kiosk) franchise is from $389,942 to $685,874. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operation of a Scooter's Drive-Thru Coffeehouse (Coffeehouse) franchise is from $552,676 to $860,654. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.

    Veteran Incentives  $20,000 credit toward first-year product
    "World     "Entrepreneur
    #225 in Franchise 500 for 2020.
    #103 in Franchise 500 for 2021.