Tim Hortons vs Ellianos Coffee Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$135,300 - $2,068,500 | $340,000 - $575,000 |
Franchise Fee |
$35,000 | $25,000 |
Royalty Fee |
4.5% | 5% |
Advertising Fee |
4% of Gross Sales | - |
Year Founded |
1964 | 2002 |
Year Franchised |
1965 | 2003 |
Term Of Agreement |
10 years | 5 years |
Term Of Agreement |
10 years | 5 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
*An entrepreneurial drive and ability to build a high performing team.
*Prior management experience. Experience in food service and/or restaurant operations is a plus.
*A lifestyle that allows for the time commitment required to launch and build a franchise restaurant.
*Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000)
*A personal passion and commitment to the development of the Tim Hortons brand.
*Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis.
*Understand the importance of being a community partner that is proud to represent Tim Hortons. | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | No/Yes |
Start-up Costs |
No/No | No/Yes |
Equipment |
No/No | No/Yes |
Inventory |
No/No | No/Yes |
Receivables |
No/No | No/Yes |
Payroll |
No/No | No/Yes |
Training & Support |
Training |
New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems.
* Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University
* A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | - |
Support |
* The use of all Tim Hortons Manuals
* Support from head office personnel who have vast knowledge in the food service business | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
Marketing |
Ad slicks, Regional advertising | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25
- 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | No |
International Expansion |
Yes | No |
Company Overviews
About Tim Hortons
Tim Hortons is one of North America's largest developers and franchisors of quick service restaurants and one of the largest publically traded restaurant chains in North America based on market capitalization.
Founded in 1964 in Hamilton, Ontario, Canada, Tim Hortons is one of the fastest growing coffee and bakery franchises in America and an industry leader in same stores sales with more than 4,000 restaurants worldwide (as of April 1, 2013). Today, our U.S. restaurants are primarily located in New York, Michigan, Ohio, Indiana, Pennsylvania, West Virginia and Maine. We have plans to grow our franchise opportunities throughout the U.S. in the coming years.
We are far beyond coffee and donuts.Tim Hortons Cafe & Bake Shops is proud to serve "Always Fresh Premium Coffee," the coffee that has made us famous, as well as our always fresh baked goods, home-style soups, fresh sandwiches and wraps, hot breakfast sandwiches and specialty teas.
We offer a variety of menu items that entice guests to visit our restaurants during all day parts including breakfast, lunch, dinner and the fastest growing category is the QSR category, late night snacking.
From full-service restaurant franchises, to custom-built kiosks and a wide range of non-traditional venues, we build our restaurants to fit anywhere while maintaining the exceptional quality, freshness, convenience customers expect. Tim Hortons Cafe & Bake Shops have become a daily ritual in the lives of our guests through the quality and value of our products. This brand loyalty has been earned in partnership with franchisees, which we call our restaurant owners, by delivering superior products and services to our guests and communities through leadership, innovation and partnerships.
The total investment necessary to begin operation of a Tim Hortons
franchise under a Franchise Agreement (excluding real property) ranges
from $298,650 to $1,394,000 for a Non-Standard Shop/Kiosk, and from
$1,009,000 to $2,068,500 for a Standard Shop. This includes $103,100 to
$496,400 for a Non-Standard Shop/Kiosk and $389,600 to $511,400 for a
Standard Shop that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Co-Branded
Restaurant franchise under a Franchise Agreement (excluding real
property) ranges from $695,500 to $1,837,400 for a newly-built
Co-Branded Restaurant and from $135,300 to $219,600 for a Tim Hortons
restaurant that is renovated to become a Co-Branded Restaurant. This
includes $466,000 to $686,500 for a newly-built Co-Branded Restaurant
and $5,500 to $177,600 for a Tim Hortons restaurant that is renovated to
become a Co-Branded Restaurant that must be paid to the franchisor or
an affiliate.
Tim Hortons is the # 1 Canadian franchise for 2020.
#44 on Franchise Rankings.com
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.