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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $240,500 - $545,700 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% of Gross Sales | 3% |
Year Founded | 1964 | 1971 |
Year Franchised | 1965 | 1977 |
Term Of Agreement | 10 years | 10 years, renewable |
Term Of Agreement | 10 years | 10 years, renewable |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/No |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 14 - 25 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |