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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Cafe Supreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $300,000 - $375,000 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 4.5% | - |
Advertising Fee | 4% of Gross Sales | - |
Year Founded | 1964 | - |
Year Franchised | 1965 | - |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | The comprehensive 4-week training program at our Corporate Training Centre provides hands-on experience covering all phases of operating your Cafe Supreme franchise. You will receive operations manuals that cover everything from employee hiring and training to product preparation, management, advertising and business systems. The training continues with special on-site support by one of our training managers for 1 week for your cafe opening. |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Cafe Supreme responds to the trend towards wholesome food and healthier lifestyles by offering customers fresh nutritious alternatives to conventional fast-food choices. Our European style cafe-bistros offer a light fair menu selection combined with gourmet coffee sales sold by the cup and pound. Baking is an integral part of the operations as all sandwiches are served on speciality breads such as ciabatta, foccacia and baguettes. Menu items also focus on a wide selection of gourmet salads and sandwiches, oven-baked breads and pastries, complimented by an exclusive selection of premium coffees. The menu overall is health conscious and international in flavour, creating a fusion of Italian, Mediterranean, Californian and Asian cuisine. Cafe supreme offers the following:
1. Facilities planning, specifications for fixtures, equipment and leasehold improvements and the option to take advantage of a full turnkey package. 2. Assistance in site selection and lease negotiations. 3. In-store training. 4. Store opening assistance. 5. Advertising and marketing support. 6. Continued field support. 7. Unique promotions and public relations programs. 8. A complete product line of gourmet food and coffee products.