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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Waves Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $300,000 - $350,000 |
Franchise Fee | $35,000 | $25,000 |
Royalty Fee | 4.5% | 6% |
Advertising Fee | 4% of Gross Sales | 3% |
Year Founded | 1964 | 2004 |
Year Franchised | 1965 | 2004 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | The Waves training program takes approximately 5 weeks. 3 weeks in our Training Academy, and an extra 2 weeks in-store training in your newly opened location. Waves is committed to offering you excellent training in all areas of your operation so you may operate your location at projected high volume profits. |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Once you become familiar with operating a profitable Waves Coffee House it is very possible to open a second or third location. It is quite common in the franchised coffee shop business to own a chain of successful locations. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
So, you love coffee and have a dream of running your own business - but you don't know how to go about it? Becoming a Waves Coffee franchisee is one of Canada's smartest business opportunities - and probably your best business decision. You can fulfill your dream AND have the support of a reputable team with unrivaled experience and enthusiasm. Hottest Brand in Canada "Waves" is really changing the way to get into business. Why? Because we are passionate about two things: Our coffee and our people. We like to think Waves Coffee brings a different flavour to the immediate neighbourhood and that it stands out above others. Waves is in the business of meeting the needs of the community. We really care about our customers and the experience they have when they make a purchase from us. As a successful business you will need them to come back time and time again, and we can show you how to make sure they do. You will want to operate professionally, effectively and - most important - profitable, and with our help you can do that. We will assist in finding the best location for your new venture. We have the extensive operating experience and marketing knowhow to help get your business off the ground. We provide counsel and advice when you really need it, and give you access to a rapidly growing brand and trademark. Through our brand partners we can help you to benefit from our expanding purchasing power, and give you access to extensive training and support programs. Your success is very important to us and we will give you all the assistance we can to make sure it happens. Remember - we care about our people and our commitment to them is an important part of our - and ultimately your success.