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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Playday Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $346,000 - $490,000 |
Franchise Fee | $35,000 | $39,500 |
Royalty Fee | 4.5% | 6% |
Advertising Fee | 4% of Gross Sales | 1% |
Year Founded | 1964 | - |
Year Franchised | 1965 | - |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | �Previous Franchise/Restaurant/Childcare management experience a plus; �Adequate Capitalization with a minimum liquidity of $100,000 plus the ability for financing; �Minimum net worth of $250,000; �Ability to develop at least one Playday Caf� location, preferably more; �Operator is an equity partner; �Operator resides in desired market; �A clear understanding of real estate development experience helpful; �Desire and dedication to provide children with a safe and cheerful location to play in; �A passion for and dedication to excellence in operations; �The ability to create & manage an organization that effectively recruits, trains, retains, and motivates people; �Understanding of local culture and strong ties to the community; �Skills to effectively create and manage an organization. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | - |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Playday cafe is a multi service indoor child play center and cafe open 7 days a week. This play center features an open indoor playground designed for children aged 10 and under with a separate play areas for infants and toddlers. The center offers large rooms for birthday parties and other private celebrations complete with catering and gift registry from a wide selection of toys and gift items located in the Toy Boutique Shop located within the center. The cafe features healthy meals and snacks as well as specialty coffees and drinks. The cafe lounge provides a comfortable place for the adults to relax while being able to view their children playing in the open indoor play area through glass windows.