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Below is an in-depth analysis and side-by-side comparison of Bru-Go's Take-N-Bake Pizza Company vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $76,200 - $137,950 | $200,500 - $4,115,000 |
Franchise Fee | $19,500 | $12,500 - $25,000 |
Royalty Fee | 4-5% | 4.5% |
Advertising Fee | - | 1.5% |
Year Founded | 1991 | 1937 |
Year Franchised | 2002 | 0 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 10% of franchise fee | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Get in early on the fastest growing pizza concept in the world! We're looking for entrepreneurs who want a great opportunity for success and profits with your own BRU-GO'S Take-N-Bake Pizza Co Co-Op Membership. Why BRU-GO'S? We simply know how to make a better pizza. From the freshest ingredients to our signature sauces and fresh crust, customers prefer the taste of our pizza. Your customers will return again and again once they experience a BRU-GO'S Take-N-Bake Pizza Co pizza. We have years of experience building and selling the finest Take-N-Bake pizzas to be found anywhere. We use this experience to help you establish your BRU-GO'S Take-N-Bake Pizza Co Co-Op and then keep it running profitably. In one of our corporate test kitchens we will fully train you in a hands on, fully operational facility so that your business will operate smoothly from the first customer's pizza. As your business grows, we will be there to offer further support and training for every aspect of your enterprise. And using our time tested recipes and pizza construction techniques, you'll be building the most satisfying Take-N-Bake pizza anywhere!