Johnny Rockets vs Roy Rogers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Johnny Rockets Franchise
Roy Rogers Franchise
Investment $581,000 - $877,000$767,250 - $1,580,950
Franchise Fee $49,000$30,000
Royalty Fee 5%5%
Advertising Fee -3%
Year Founded 19861968
Year Franchised 19872003
Term Of Agreement 10 years w/two 5-year options-
Term Of Agreement 10 years w/two 5-year options-
Renewal Fee --


Business Experience Requirements
 
Johnny Rockets Franchise
Roy Rogers Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

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Financing Options
 
Johnny Rockets Franchise
Roy Rogers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/Yes
Start-up Costs No/NoNo/Yes
Equipment No/NoNo/Yes
Inventory No/NoNo/Yes
Receivables No/NoNo/Yes
Payroll No/NoNo/Yes

Training & Support
 
Johnny Rockets Franchise
Roy Rogers Franchise
Training - On-The-Job Training: 25 hours Classroom Training: 25 hours
Support Meetings, Grand opening, Field operations/evaluationsPurchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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Expansion Plans
 
Johnny Rockets Franchise
Roy Rogers Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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About Roy Rogers

Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

WHY ROYS?: Widespread Appeal

At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, Prepared-to-Order Products

Inviting, Comfortable Decor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



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