Johnny Rockets vs Mr. Goodburger's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Mr. Goodburger's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Johnny Rockets Franchise
Mr. Goodburger's Franchise
Investment $581,000 - $877,000$155,000 - $210,000
Franchise Fee $49,000$25,000
Royalty Fee 5%6-8%
Advertising Fee --
Year Founded 19862001
Year Franchised 19872003
Term Of Agreement 10 years w/two 5-year options5 years
Term Of Agreement 10 years w/two 5-year options5 years
Renewal Fee --


Business Experience Requirements
 
Johnny Rockets Franchise
Mr. Goodburger's Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


  • Industry experience
  • General business experience
  • (industry and general business experience are recommended)
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    Financing Options
     
    Johnny Rockets Franchise
    Mr. Goodburger's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Johnny Rockets Franchise
    Mr. Goodburger's Franchise
    Training -Internet refresher courses
    Support Meetings, Grand opening, Field operations/evaluationsNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing National media, Regional advertisingAd slicks, National media, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 48 - 53

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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    Expansion Plans
     
    Johnny Rockets Franchise
    Mr. Goodburger's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Johnny Rockets

    Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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    About Mr. Goodburger's

    The business built on creating healthy, animal-free fast food went belly up. See Wink's Cheeseburger Factory.