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Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Choo Choo Johnny's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $581,000 - $877,000 | $313,850 - $441,500 |
Franchise Fee | $49,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1986 | 2002 |
Year Franchised | 1987 | 2005 |
Term Of Agreement | 10 years w/two 5-year options | - |
Term Of Agreement | 10 years w/two 5-year options | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Comprehensive Training - You'll be trained in all aspects of our business operations and procedures, including our superb food preparation techniques. You'll learn our highly effective administrative, office, sales, computer software, and marketing procedures. You'll also receive excellent on-the-job training at our flagship restaurant, as well as training at your own restaurant, prior to, during, and after your Choo Choo Johnny's grand opening. |
Support | Meetings, Grand opening, Field operations/evaluations | Operational Support - Our services include guidance in unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, marketing support, and administrative procedures. We will provide you with a comprehensive Operations Manual that contains detailed information to be used for ready reference in running virtually every aspect of your business. |
Marketing | National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
ALL ABOARD! To Choo Choo Johnny's Eatery, a family-oriented restaurant with a train theme that is popular among children and adults: model trains! Both kids and adults are amused as a train chugs along the restaurant walls; An interactive train display entertains both the young and old at heart; Guests seated along the counter track will have special food delivery via model train. A variety of train, country, and children's music play in the background enhancing the railroad dining experience.