Johnny Rockets vs Johnnie's Dog House Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Johnnie's Dog House including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Johnny Rockets Franchise
Johnnie's Dog House Franchise
Investment $581,000 - $877,000$82,600 - $355,750
Franchise Fee $49,000$25,000
Royalty Fee 5%6%
Advertising Fee --
Year Founded 1986-
Year Franchised 1987-
Term Of Agreement 10 years w/two 5-year options-
Term Of Agreement 10 years w/two 5-year options-
Renewal Fee --


Business Experience Requirements
 
Johnny Rockets Franchise
Johnnie's Dog House Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

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Financing Options
 
Johnny Rockets Franchise
Johnnie's Dog House Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Johnny Rockets Franchise
Johnnie's Dog House Franchise
Training -Our initial training program will consist of approximately 10 days of training over a 2 week period and could take place at our corporate headquarters and/or any existing Johnnie's Dog House restaurant. The training includes: * Vision and Values * Operations Manual * Franchisee's Responsibilities * POS System * Training for Product/Service Presentation * Marketing & Promotion Planning * Catering & Special Events Strategy * Hiring Your Staff and Personnel Practices & Policy * Job & Staff Training * Receiving & Storing Products * Health, Sanitation & Licensing Requirements
Support Meetings, Grand opening, Field operations/evaluationsYou will have ongoing access to our expertise and materials in the areas of: * Business development and administration * Site selection and store leasing * Construction * Purchasing * Training * Store operations * Quality control * Advertising and promotions * Marketing * Research and development
Marketing National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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Expansion Plans
 
Johnny Rockets Franchise
Johnnie's Dog House Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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About Johnnie's Dog House

Fast Casual Restaurant:

1,000 to 2,000 sq. ft., offers a welcoming entrance, nostalgic decor, and unique historical photographs from different generations which decorate the dining area. This business format offers multiple channels of revenue for our franchisees: Dine-in and Carry-Out, Catering, and Special Events. Airport and Mall Venue

100 to 300 sq. ft., is supported by our Fully Self-Contained Kiosk Solution. It is fashioned to look so that it will never be forgotten, offers a wide variety of menu selections, capable of satisfying large crowds, certified for indoor use, and is built with a ruggedness and utility. Our Home Improvement Venue

8 ft. by 12ft. Kiosk or Trailer, is designed and manufacturered using the highest NSF and UL standards to ensure reliability and approval by health departments and county ordinances nationwide, provides distribution from the Johnnie's Dog House food, beverage, paper and branding suppliers to each location, and offers a 3rd party equipment leasing option of the complete solution.

Our Catering and Event Solution

The perfect addition to every sporting event, festival, fair, or party in your community. Your customers will love the hot off-the-grill foods and its style and design will certainly be a crowd pleaser.