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Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Lick's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $581,000 - $877,000 | $495,000 - $595,000 |
Franchise Fee | $49,000 | $45,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1986 | - |
Year Franchised | 1987 | - |
Term Of Agreement | 10 years w/two 5-year options | - |
Term Of Agreement | 10 years w/two 5-year options | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Grand opening, Field operations/evaluations | - |
Marketing | National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Opportunities exist for highly motivated, energetic individuals with excellent people skills and the ability to communicate enthusiasm, who share our passion for success and commitment to quality. Get the Lick's Advantage! Lick's offers a "turnkey operation", planning, design, & construction, training, hiring, training of staff, pre-opening assistance, on going support and guidance, operating manuals, recipes and menus, accounting services, purchasing, advertising and promotion. Lick's will assist you with site selection and lease negotiations, and will provide all the necessary planning, design and construction of your store. Lick's provides an extensive, mandatory training program complete with comprehensive manuals for all potential franchisees. Before you open, you will be provided advice and assistance in the hiring and training of required staff and a trained Lick's representative will spend a minimum of four weeks with you at your store to assist in the set up and opening operations. Following this, Licks will provide any and all necessary supervision, consultation and assistance as determined by the Lick's Inspection and support program. You will automatically become a part of the centrally controlled Lick's supply system for food, beverages, paper and other supplies. Lick's also administers a central advertising and promotion fund for highly efficient, cost effective marketing programs and in-store promotions. Lick's is now aggressively developing franchise locations in Ontario and Master Franchise opportunities outside the Ontario Region.