Johnny Rockets vs Wayback Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Johnny Rockets Franchise
Wayback Burgers Franchise
Investment $581,000 - $877,000$209,000,524,500
Franchise Fee $49,000$35,000
Royalty Fee 5%5%
Advertising Fee -2%
Year Founded 19861991
Year Franchised 19872006
Term Of Agreement 10 years w/two 5-year options-
Term Of Agreement 10 years w/two 5-year options-
Renewal Fee --


Business Experience Requirements

 
Johnny Rockets Franchise
Wayback Burgers Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

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Financing Options

 
Johnny Rockets Franchise
Wayback Burgers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/Yes
Equipment No/No-/Yes
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Johnny Rockets Franchise
Wayback Burgers Franchise
Training -Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee. On-The-Job Training: 80 hours Classroom Training: 40 hours
Support Meetings, Grand opening, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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Expansion Plans

 
Johnny Rockets Franchise
Wayback Burgers Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion YesYes

Company Overviews

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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About Wayback Burgers

Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success. At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads. Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success. Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases. Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.

The total investment necessary to begin operation of a traditional Wayback Burgers restaurant franchise is approximately from $209,000 to $524,500 for a single unit. This includes $40,000 that must be paid to the franchisor or their affiliates.
The total investment to begin operation of a Wayback Burgers area development franchise to develop a minimum of three traditional franchised units is from $597,000 to $1,543,500. This includes $90,000 that must be paid to the franchisor or their affiliates.
The total investment to begin operation of a Wayback Burgers restaurant franchise at a Walmart location is approximately $218,500 to $529,500 for a single unit. This includes $22,000 to $162,000 in security deposits and premises improvement charges that you will also pay the franchisor or their affiliates.
Veteran Incentives  $5,000 off franchise fee