Johnny Rockets vs Burger 21 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Burger 21 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Johnny Rockets Franchise
Burger 21 Franchise
Investment $581,000 - $877,000$448,247 - $1,175,164
Franchise Fee $49,000$27,000 - $40,000
Royalty Fee 5%5%
Advertising Fee -1% -3%
Year Founded 19862010
Year Franchised 19872011
Term Of Agreement 10 years w/two 5-year options10 years
Term Of Agreement 10 years w/two 5-year options10 years
Renewal Fee --


Business Experience Requirements
 
Johnny Rockets Franchise
Burger 21 Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

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Financing Options
 
Johnny Rockets Franchise
Burger 21 Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Johnny Rockets Franchise
Burger 21 Franchise
Training --
Support Meetings, Grand opening, Field operations/evaluations

*An online asset management tool offered to provide franchisees with access to system-wide marketing materials and the ability to customize these materials *Corporate and onsite training programs that are designed to help implement a standardized operating system *A Franchise Business Consultant (FBC) who is assigned to each franchisee to assist with business start-up and growth *Assistance from the FBC with financial analysis, operations evaluations, strategic planning and brainstorming of new ideas

Marketing National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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Expansion Plans
 
Johnny Rockets Franchise
Burger 21 Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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About Burger 21

Burger 21 is a new, innovative fast casual restaurant franchise concept that is changing consumers' expectations of the "better burger" category. With its chef-inspired creations, unique concept design and exceptional dining experience, Burger 21 is positioned for enormous growth.