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Updated RecentlyJohnny Rockets vs Habit Burger Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Habit Burger including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $581,000 - $877,000 | $1,231,000 - $1,654,000 |
| Franchise Fee | $49,000 | $35,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1986 | 1969 |
| Year Franchised | 1987 | 2013 |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Grand opening, Field operations/evaluations | - |
| Marketing | National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Johnny Rockets
Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.
With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal.
The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.
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About Habit Burger
!["Habit]("https://fddexchange.com/wp-content/uploads/2019/06/Habit-Burger.png")
From our humble beginning in Santa Barbara, California in 1969 to more
than 240 Habit Burger Grill restaurants in communities across the
country today, we have always continued to operate under the same simple
philosophy: always deliver high-quality food and great service at
reasonable prices. The Habit is a burger-centric fast casual restaurant
that uniquely combines chargrilling over an open flame to create a
delicious variety of fresh and flavorful award-winning burgers,
sandwiches, salads and more. At the core of The Habit is our commitment
to a ‘quality-first’ mindset. We call it ‘The Habit Difference’.
The total investment necessary to begin operation of a Habit Burger
Restaurant franchise is $1,231,000 to $1,439,000 for a restaurant with
no drive-thru, $1,366,000 to $1,604,000 for a restaurant at an end-cap
location with a drive-thru, and $1,401,000 to $1,654,000 for a
restaurant at a standalone location with a drive-thru. This includes
$53,000 to $60,000 that must be paid to the franchisor or affiliate.
The
total investment necessary to begin operation under an Area Development
Agreement is $52,000 to $275,000. This includes $50,000 to $250,000
that must be paid to the franchisor or affiliate.