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Updated RecentlyPepe's Mexican Restaurants vs Chronic Tacos Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pepe's Mexican Restaurants vs Chronic Tacos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $207,000 - $652,000 | $299,000 - $799,000 |
| Franchise Fee | $10,000 - $15,000 | $40,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1967 | 2002 |
| Year Franchised | 1967 | 2006 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | An operations background in the restaurant industry. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | Chronic Tacos provides a four week training program and hands-on training support through our field representatives. Our programs are continually being developed and updated. On-The-Job Training: 157 hours Classroom Training: 43 hours Additional Training: At training location |
| Support | Newsletter, Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | National Media Regional Advertising Social media Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 12 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Pepe's Mexican Restaurants
Pepe's concept began in 1954 as a taqueria in Chicago. Pepe's Incorporated has been franchising Pepe's Mexican Restaurants since 1967. Pepe's prepares and serves a full menu of Mexican food items for dining-in or carryout. It also operates a 57,000 square foot U.S. commissary where it produces food products for its franchised restaurants and its branded product program. The branded product program sells food products to schools, factories, and office cafeterias, as well as the U.S. Military for use at military bases in the United States and abroad.
About Chronic Tacos
Chronic Tacos is considered a "Fast Casual" concept that offers real Mexican food, from healthy authentic third generation recipes, made fresh daily and made just for you. The Chronic Tacos concept offers the convenience of quick service restaurants, serving fresh, quality products.
Financials:
Minimum Liquid assets $100,000
Net Worth $250,000
Average Cost $299,000 to $799,000 depending on size and location.
Single Unit franchise fee is $40,000
Multi- Unit franchise fee is $35,000 for the first location and $25,000 for each additional location.