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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Heidi's Brooklyn Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $300,000 - $400,000 |
Franchise Fee | $16,000 - $37,000 | $35,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | 4% | - |
Year Founded | 1978 | 1994 |
Year Franchised | 1981 | 2004 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | - |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | No | - |
Canada Expansion | No | No |
International Expansion | No | No |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.