Ben & Jerry's vs Applegate Farm Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Ben & Jerry's Franchise
Applegate Farm Franchise
Investment $152,200 - $546,800$137,650 - $322,000
Franchise Fee $16,000 - $37,000$25,000
Royalty Fee 3%5%
Advertising Fee 4%2%local+2% Nat'l
Year Founded 1978-
Year Franchised 1981-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee 50% of then current fee-


Business Experience Requirements
 
Ben & Jerry's Franchise
Applegate Farm Franchise
Experience
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).
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    Financing Options
     
    Ben & Jerry's Franchise
    Applegate Farm Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Ben & Jerry's Franchise
    Applegate Farm Franchise
    Training We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours 80 hours over approximately two weeks. Includes both classroom and on-the-job training.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Ad Templates National Media Regional Advertising Social media Website development Email marketing -
    Operations 75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

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    Expansion Plans
     
    Ben & Jerry's Franchise
    Applegate Farm Franchise
    US Expansion No-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Ben & Jerry's

    Ben & Jerry's is named for its founders, Ben Cohen and Jerry Greenfield, who grew up together in Merrick, Long Island. In 1978, they took a $5 correspondence course on ice-cream-making, then leased an old gas station building in Burlington, Vermont to open their first ice cream shop.  Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.

    Seeking new franchise units in Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Massachusetts, Maryland, Maine, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, Australia/New Zealand, Canada and Western Europe.

    ""    "Entrepreneur

    #63 in Franchise 500 for 2020.
    #138 in Franchise 500 for 2021.





    About Applegate Farm

    Applegate Farm has grown to be one of the largest retail outlets for ice cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner of Applegate Farm. In an effort to oversee all aspects of the business the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs. Wayne Niles in 1991 and eventually transferred ownership to her nephew and his wife Mr. and Mrs. Jason Street. Working together, the entire family contributes to maintaining the century-old tradition of the best homemade ice cream and sweet treats in the 21st century.